职位描述

Responsibility You will be responsible to plan and direct marketing of Roche Diagnostics' products and services. 专业诊断产品的市场策划和指导- Establishing and implementing strategic marketing plans to achieve corporate objectives: Researching, analyzing, and monitoring financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity; 确认和执行市场策略以实现公司目标：调研，分析，监管财务，技术及人为因素以利用市场机会和减少市场竞争活动- Conducting marketing survey on current and new product concepts, and providing feedback for future product development; 对现有和新产品进行市场调研，为未来产品的发展提供反馈- Overseeing and evaluating market research and adjust marketing strategy to meet changing market and competitive conditions. Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets; 监管及评估市场调研，调整市场策略实现市场竞争力。确保完整有效地控制市场结果，保证市场目标符合预计预算- Monitoring competitive products and marketing activities. Evaluating and recommending distribution channel development programs; 监管产品和市场活动，为项目的发展评估和建议分销渠道- Establishing and maintaining relationships with industry influences and key community and strategic partner, Developing and managing Key Opinion Leader for products for effective promotion of product lines. Regular key customers visit to understand their requirements and initiate project to maintain customer relationship and use as a marketing promotion material; 与行业重要人士和团体建立及维护战略伙伴关系，发展维护学术带头人以有效推广产品，定期拜访重点客户以了解其需求，启动相关项目维护客户关系，并使其作为市场推广素材- Guiding preparation of marketing activity reports and presenting to executive management. Achieving satisfactory market share in relation to preset standards and industry and economic trends; 指导市场活动报告的准备工作，向管理层汇报。通过设定标准，行业和经济趋势实现满意的市场份额- Developing and managing marketing operating budget. Recommending optimal pricing. 制定和管理市场运作预算，建议合理定价 QualificationYou should hold:- Bachelor Degree or above, majoring in clinical laboratory, Pharmacology, Medicine or Pharmacy or Business Administration, MBA is preferred; 生物或医学检验或工商管理本科学历，工商管理硕士学历尤佳- Proficiency in both spoken and written English and good command of MS office software application; 熟练掌握英语口语及书面表达，熟练应用微软办公软件- Product & marketing expertise. 对产品和市场推广的专业知识You should have about 8 years' experience in pharmaceutical or medical MNC, at least 5 years' experience in product management.8年跨国医药公司经验，至少5年产品管理经验 职能类别： 医疗器械市场推广 市场/营销/拓展经理

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