职位描述

职位描述： ResponsibilityYou will be responsible to focus on strategic products marketing and identifying qualified opportunities for Roche MS-IVD product lines. Interacting with Sales Force, marketing team, clinical value team and technical support team to provide leadership for the molecular solution IVD segment. The primary resource for technical information regarding products and applications in the areas of expertise. Working closely with sales team, technical support team, clinical value team and marketing team throughout the region to identify market opportunities, drive sales, and maintaining relationships in key accounts.该职位着重关注于分子诊断解决方案－体外诊断产品线的产品市场的策略和合适机会的确定。与销售团队，市场团队，临床信息团队及技术支持团队协作以领导分子诊断解决方案－体外诊断生物领域。关于专业领域的产品和应用技术信息的主要资源。与所辖区域内的销售，技术支持，市场团队，临床信息团队紧密合作确定市场机会，推动销售指标，维护重点客户。- Business Development: Identifying new sales opportunities and working closely with the sales team to manage the sales process;业务发展：确定销售机会，与销售紧密合作，管理销售进程- Identifying the customer needs to provide feedback to the global product management for developing solutions that are focused on the molecular solution IVD in Chinese market. Developing and maintaining relationships with key customer accounts as well as market influencers; 确定客户需求，反馈信息给全球产品管理层以提供中国分子诊断解决方案－体外诊断市场的发展方案。发展与维护重点客户和市场领导人关系- Rapidly developing sales pipeline by introducing new applications by leveraging Roche's existing product lines for on-label use; Effectively providing guidance for clinical value team to drive reagent consumption of IVD molecular & tissue products. 介绍罗氏现有产品的新应用及已批准的用途以快速发展销售途径，有效地给予临床信息团队指导，推动临床试剂上量- Application Expertise: Responsible for the production and distribution of product information, training materials and application notes. Frequently work closely with global marketing and product management to develop relevant material used in China market. Examples include: local White Papers, application notes, FAQs and presentations for internal and external use. 应用专业技术：负责产品信息，培训资料和应用说明书的生产和发放。与全球产品管理层紧密协作发展适用与中国市场的资料。例如：内外使用的当地白皮书，应用说明书，常见问题解答及表述书- Ensuring that sales, support and service are kept informed of any technical or strategic issues that may affect their roles. Providing Sales staff with applications advice, ensuring products is targeted appropriately to satisfy customer needs and expectations. 确保销售，技术支持了解有关技术或市场策略的问题。为销售人员提供应用方面建议，确保产品符合客户期望- Market and Competitive Intelligence: Using customer relationships, technical expertise and product knowledge to assist local and regional marketing in the planning and coordination of activities such as product launches, promotional campaigns, marketing communications, market research and competitive activity. 市场和竞争能力：运用客户关系，专业技术和产品知识协助策划开展区域市场活动，如：新产品上市，促销活动，市场交流，市场研究和竞争活动- Providing technical information and guidance, where required, to support strategic planning, revenue planning, and monthly forecast processes. Ensuring that marketing receive product related feedback from customers and the field to be passed back to the relevant product groups. 为策略筹划，预算计划，月度预算提供必要的技术信息和指引。确保客户对产品反馈能传递到相关产品部门QualificationYou should hold:- A Master degree or above in the life science discipline (molecular biology, genetics or biochemistry required). Completion of an advanced degree in business (MBA) or related science is strongly desired; 生命科学硕士或以上学历（分子生物，基因学或生物化学）；工商管理硕士或相关科学优先- Proficiency in both spoken and written English and good command of MS office software application; 熟练掌握英语口语及书面表达，熟练应用微软办公软件- Product & marketing expertise. 对产品和市场推广的专业知识You should have good track record for working in a MNC company for ten or more years, with related supervisory work experience in sales, application support, customer service or training.10年以上相关行业销售，应用支持，客户服务或培训主管外企工作经验 职能类别： 医疗器械市场推广

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