职位描述

职位描述： You will be responsible to lead and develop regional clinical value team, implement regional market promotion strategy, set promotion plan for the successfully developed clinical hospital and third party medical institutions, via the improvement for both distributors and CVM on clinical promotion skill, professional knowledge, implementation capability and maintenance of KOLs system, to make more clinicians to recognize, use, praise and recommend Roche products.带领并不断发展地区临床信息团队，高效落实区域市场推广策略，制定地区已开发成功临床医院与第三方检测机构的推广计划，通过不断提升经销商团队与地区临床信息团队推广技能、持续提升团队相关领域专业知识、实施地区市场推广活动、以及不断发展地区学科带头人，从而创造、巩固并提升地区临床医生对罗氏诊断产品的认同，将罗氏诊断产品应用于更多的患者。1) Monitoring test volume, analyzing problems and setting corresponding solutions to keep continuous increase of test volume in region; 持续监控地区推广产品的临床检测量变化，分析问题并制定对策，不断提升区域临床检测量。2) Conducting product updates & training to distributors and third party medical institution, working closely with sales to manage & improve clinical promotion work of distributors and third party medical institution; 落实区域经销商与第三方检测机构临床推广培训与合作方案，配合销售团队管理并不断提升地区经销商与第三方检测机构临床推广工作，组织经销商团队的产品与推广培训。3) Making training plan for team, establishing core competence system suitable for clinical value team, constantly enhancing clinical promotion skills to make sure the unceasingly development of team; 具体实施区域临床信息团队内部培训计划，保证地区临床信息团队符合区域的职责体系与能力要求，使团队不断获得发展。4) Leading team to analyze regional market situation, updating and implementing regional market strategy to get more business; 带领团队持续分析区域推广产品的地区市场表现，落实区域市场推广策略，制定地区推广行动计划，以提升产品在地区的市场表现。5) Organizing team to attend product line training by marketing, continuously upgrading professional knowledge in corresponding area; 组织团队参加并不断开展产品的专业学习，不断提升相关领域的临床医学知识与产品专业知识。6) Based on regional market strategy and promotion resource, setting up and carrying out relevant action plan, organizing market promotion on different levels, enhancing brand image and customer awareness; 执行区域推广行动计划，具体组织地区不同层面市场推广活动，提升地区推广产品的客户认知与使用机率。7) Developing and maintaining relationships with key opinion leaders in region, collecting and analyzing competitors information, assisting to achieve overall objectives set by Business Management. 通过组织持续学术拜访、实施地区市场活动，不断开发并提升学术带头人在地区产品推广中的带动作用。持续收集, 分析竞争产品信息，制定地区针对性竞争行动计划。协助达成区域销售目标You should hold:1) Bachelor Degree in Clinical Medicine or Life Science; 临床医学或生命科学学士学位2) Proficiency in both spoken and written English and good command of MS office software application; 熟练掌握英语口语及书面表达，熟练应用微软办公软件3) Product & marketing expertise. 产品和市场推广的专业知识You should have 5 years of experience as clinical promotion or application support with at least 1 year team leader experience, preferably in relevant devises and drugs.5年外资企业临床推广或应用支持的工作经验,其中至少1年的带领团队经验,相关领域设备或药物经历优先 职能类别： 医疗器械市场推广

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