职位描述

职位描述： Assistant Field Marketing Manager, as one of the team member in the Solution Field Marketing team in the new Philips Integrated Solution Center Greater China organization, is one of the key roles to grow Philips solution business in Greater China market through marketing strategy and marcom events. Job DescriptionWORKING RELATIONSHIPS- Directly-report to head of the Solution Field Marketing of the Integrated Solution Center organization- Co- work with Global BU for solution positioning and downstream marketing strategy alignment;- Co-work with Health Tech China Marketing team, and DI/iGT, US, PCMS & CS sales and marketing teams for strategy alignment and internal funnel communication;- Co- work with Philips China GA functions for government relations set-up;- Co- work with external partners for solution selling eco-system set up and branding;PRINCIPAL ACCOUNTABILITIES?Develop top market opportunities via strategic marketing activities including market segmentation, product positioning, competitive landscape, voice-of-customer and go-to-market model?Buildup relationship with government authorities, industry groups, policy boards and standards bodies?Develop customer reach, university partnering & advisory board programs?Choose and organize our involvement in industry trade shows, conferences and speaking opportunities?Coordinate all marcom events and PR, and create an “experience” that differentiates Philips Solutions from competitors and drives lead generation?Work closely with the Solutions Teams on solution positioning, marketing materials, customer testimonials?Create external facing presentations for use by the Sales team and for selling situations?Coordinate NPI process, along with the Solutions Teams, for global solutions being brought into China MAJOR CHALLENGES?This role needs to act as an entrepreneur who is visionary and passionate for developing new business with creative insight;?This role needs to have strong people and influencing capability, success in building relationships across the organization;?Differentiations to win in China healthcare solution market as a multinational company Qualifications:?5+ years’ work experience, including 2+ years’ experience in medical industry (medical device, pharmaceutical, etc.);?3+ years’ marketing experience, or experience in related function (pre-sales, product manager, sales);?Knowledgeable in Marketing, and good command of IT knowledge;?Creative & open minded;?Leadership & teamwork;?Very good communication skill and influential capability;?Good command English in writing and speaking;?Bachelor degree or above; clinical background preferred 职能类别： 药品市场推广主管/专员

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