职位描述
DEPARTMENT: BD & BMI
MAIN PURPOSE OF JOB:
A corporate incubator and Center of Excellence to discover market driven growth opportunities, build innovative business models to accelerate growth of core businesses; incubate new ventures to expand future business of Medtronic in China
Deepen penetration by overcoming barriers and capturing new market opportunities. Increase breadth of offering and expand across the care continuum
Build platforms across businesses and develop new capabilities along value chain to support multiple businesses, such as expansion into emerging markets
Incubate new businesses in anticipation of market trends to capture market opportunities. Leverage core resources to expand into new markets
MAIN JOB DUTIES / RESPONSIBILITIES
Embed BMI into market development and growth strategy to accelerate penetration of therapies with innovative and radical business models
Identify opportunities and barriers to address, discover business ideas through collaboration with businesses, leveraging best practices and market scanning
Commercialize a business idea from business modelconcept, to small-scale pilotsand finally scale upto generate substantive commercial results and profitable growth
Build incubator to venture into new businesses, e.g., different offering, care continuum, that address unmet customer needs in China
JOB QUALIFICATION
Job Experience
More than 5 years medical device, pharmaceutical, or equipment sales and/or marketing experience;
Relevant “start up” type experience, such as new product launch and market developmentis desired
Project management, sales/marketing management experience is preferred
BD background andexperience in integration in launching new partnership and entityis desired but not required
Good balance between being strategic and solidexecution to deliver results
Skills / Competency
Facilitate development of growth strategy for therapies and BUs through innovative business models. Knowledgeable about market needs and company strengths. Make recommendation and help prioritize ideas
Discover business opportunities from research, ideation and field experience. Facilitate workshop to define job to be done and new business models. Conduct market research to validate hypothesis and discover opportunities
Build a solid business plan, including market definition, operating plan and financials. Develop independent judgment on key assumptions, risks and mitigation. Consider comprehensively about sales & marketing, HR and financials etc.
Execute pilots based on plan while learning by doing. Test and refine small scale pilots. Steer the direction to kill ideas quickly, test assumptions and improve the business plan
Develop and define sustainable business model. Secure commitment and acquire resources to scale up. Transition to the businesses to integrate with core, or into a separate team or new ventures
