职位描述
Responsibilities:·???????? Serve as the primary contact for specified Country or Regional Leader(s) for local region marketing communications·???????? Working closely with LST product management and China business leaders to develop and implement plans that create local brand awareness, generate demand and sales leads·???????? Establishing and applying measurement tools to evaluate and improve effectiveness of marketing communications programs and materials·???????? Implementing and ensuring compliance with corporate branding and visual standards and consistently delivering the right message to the target group customer ·???????? Support the execution of regional marketing communications plans, including local sales collateral, direct mail, email, seminars, workshops, and local events in a timely manner·???????? Administer and coordinate all region specific trade show/event related logistics including show services, marketing materials, accommodations, badge registrations, on-site services, technical services, booth set-up and dismantle on-site lead system.·???????? Direct responsibility for PR Program including developing key media contacts and managing the relationship with the media circle to achieve positive, mass media exposure·???????? Ensure field marketing activities are aligned with business objectives, messaging and corporate brand by following current review and approval processes.·???????? With input from marketing communications – plan, design and execute emails to regional audiences.·???????? Creation of local nurturing campaigns to support the development of warm and cold leads resulting from local events.·???????? Sales support through measurable lead management and database support.·???????? Ensure all marketing activities are accomplished with the goal that each will be examples of internal/external marketing best practice – differentiated, clear calls to action, intuitive and easily accessible, clear benefits, and demonstrable ROI·???????? Day-to-day local budget management and coordination, monthly reporting of marketing effectiveness and weekly project status reporting·???????? Other duties as assigned?Qualifications:·???????? Language Requirement: Chinese and English > Fluent·???????? Written and verbal skills in English and Chinese a must·???????? Regional market and customer knowledge > China a must·???????? Bachelor’s degree in business, communication, marketing, the sciences (must have communications experience if degree in the sciences)·???????? Minimum of 2 – 4 years of marketing communications experience, preferably with a public company comparable to PerkinElmer. Sales experience a plus. ·???????? Expert event management skills including planning and execution.·???????? Solid skills using a variety of computer programs including Microsoft PowerPoint, Word and Excel·???????? Knowledge of PPC, landing page practices, Google Analytics, SalesForce, Access and contact management databases is a plus·???????? Understanding of digital media? is a plus
