市场总监/品牌策划经理

职位描述

 岗位职责：                                                                                                                                                         1、 负责策划组织、施实各类公司市场宣传活动，使活动具有可操作性；                                                                                                                                                                                                                    2、 开展市场调查，分析同行或竞争对手的品牌活动对自己品牌的影响;                                                                           3、 负责企业形象体系的规划和建设，使公司的服务品质形象战略方向准确、目标清晰；                                                     4、 建立和维护行业主流媒体资源，高效执行品牌营销计划。                                                                                          5、制定产品中长期发展策略，实施全国范围内目标医院产品推广；                                                                                6、监督指导代理商开展产品推广及销售培训、客户沟通；                                                                                          7、管理考核代理商销售进度及任务完成情况；                                                                                                      8、建设与管理专家网络,掌握行业学术动态；       

任职要求：
1、本科及以上学历，医疗、医药、营销、管理类相关专业优先;                                                                                                             2、熟悉医疗器械行业优先考虑，熟悉线下、线上市场营销手段                                                                                    3、2年以上品牌管理、促销推广、品牌定位与策划等方面的经验；                                                                                     4、有较强的组织、计划、协调等方面能力，有人际交往能力及沟通谈 判技巧；                                                      
5、五年以上市场工作经验，有临床医疗工作经验或医疗器材、耗材、药品销售经验者优先；