职位描述
职位描述JD： 1、制订集团及下属医院和养老公司品牌与市场战略规划与定位，报董事会批准，定期评估规划落实情况，并组织修正、调整规划； Prepare the brand and marketing development strategic planning andorientation of CMHG and subsidiaries, and present to the board forapproval; to evaluate the implementation regularly and make adjustmentwhere needed; 2、制订年度品牌设计、包装、推广与执行计划；针对不同项目，制订有效的、针对性的市场推广计划，协助项目发展总监拟订市场可行性分析报告； Responsible for the annual plan of brand design, packaging, promotionand implementation；to develop specific effective marketing strategiesfor different projects; to assist Business Development Director infeasibility reports; 3、负责集团CIS形象标准化的策划设计与管理，提炼和有效实施公司服务特色； Responsible for planning design and management of corporate identitysystem, to extract and effectively execute company servicecharacteristics; 4、负责品牌推广、对外形象宣传和策划、媒体投放联系和管理、网络宣传与推广，提升品牌知名度； Responsible for brand marketing, external image promotion and planning,media contact and management, on-line advertising and promotion, toenhance the brand reputation and awareness, using social media whereappropriate; 5、组织公司网站的策划、设计及维护管理。 Planning, design and maintenance of company website; 6、建立和完善公司、市场同行、竞争对手的医疗与养老服务产品、服务策略、竞争手段的收集、处理、分析、交流程序及保密系统； To setup and complete the process of collection, analysis,communication, and secrecy of both companies and competitors on medicaland elderly-care services products, service and competition methods; 7、建立集团及下属医院与养老公司市场团队，参与、指导、监管下属公司品牌与市场工作，负责品牌与市场制度建设。 Build marketing teams at CMHG and hospitals and elderly-care companies,to involve, guide and supervise brand and marketing work ofsubsidiaries; set up rules and regulations. 资质要求Qualifications： 1、大学本科及以上学历，市场营销、设计类相关专业毕业； Bachelor degree or above, major in marketing, design or related major; 2、年龄35-45周岁，工作10年以上，其中管理岗位5年以上； Age 35-45 years, more than 10 years of work experience, of which morethan 5 years in management positions; 3、良好的中英文口头及书面表达能力与技巧； Good verbal and written communication skills in both English andChinese; 4、熟悉医疗、养老行业的营销推广和渠道开发模式，有成功的市场运作经验及优秀的团队管理业绩； Familiar with marketing and channel development model of the medicalcare, pension industry, a successful market operation experience andexcellent team management performance; 5、具有较强的抗压能力、组织协调力、沟通力和团队管理力； Have the strong ability of compression, organization, coordination,communication and team management. 6、有较强的创新意识和敏锐的市场洞察力； Have a strong sense of innovation and keen market insight 7、硕士、MBA、有海外留学经历或有医疗集团工作经验者优先。 Master, MBA, overseas study experience or medical group workingexperience is preferred.
