职位描述
KEY ACCOUNTABILITIES:
Identify/collect/analyse local market potential, customers, competitive situation to discover growth opportunities and hurdles.
-Sysmatically indentify/collect local market information (related market/target hospitals’ potential, Taxotere sales performance in target hospitals, main competitors’ performance and major activities, key customers…)
-Assist in target hospital setting especially key hospitals.
-Identify/analyse/interpret market information to seek Taxotere growth opportunities.
-Communicate/report market information and recommendation to RSMs and central marketing on a monthly basis.
Develop area marketing plans in line with central marketing strategies on a quarterly basis (pls find attached detailed process flow)
-Based on market analysis, discuss with DSMs on quarterly local marketing plan in 2nd month of proceeding quarter.
-Finalize quarterly local marketing plan in 3rd month of proceeding quarter.
Develop local KOLs and speakers.
-Jointly identify local KOLs and speakers.
-Develop individual speaker development plan.
Implement local marketing plans on a quarterly basis and control quality/budget of activities.
-Responsible for local marketing application according to approved quarterly plan.
-Responsible for quality control of local marketing activities (speakers, topics, agenda, meeting content and participant level etc)
-Responsible for validation of activities in line with planning.
-Manage local marketing A&P (+-5%)
Effectively communicate with sales reps and responsible for reps knowledge update/training.
-Communicate with sale team on quarterly marketing plan and tactics during quarterly regional sales meetings.
-Train on updated product knowledge on a quarterly basis.
-Assess product training needs and coordinate with PT for annual training plan
POSITION ACCOUNTABILITIES:
职位要求：
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
College Degree or Above
Medical or pharmacy prefered
Experience & knowledge:
-At least 3 years with pharmaceutical industry
-At least 1 years sales force management experience
-Industry/product knowledge
Core competencies:
-Good marketing planning skills
-Good project management skills
-Good selling skills
-Good interpersonal skills
