Vx-Marketing Director- Physician-Beijing
职位描述
JOB PURPOSE:
职位目的:
Study and facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs
探索、推动对孕产妇的宣教机制和业务路径,总结并转化为推动业务的可执行的策略方案
Formulate strategies and programs for academic education and market activities for experts in obstetrics, pediatrics and chronic diseases in hospitals to improve their academic concepts
针对医院产科、儿科、慢病临床等专家制定学术教育、市场活动策略和方案,培养其学术观念
Promote the establishment and improvement of feasible mechanisms and programs for the rate of vaccination against influenza among patients with chronic diseases and the elderly
推动建立、提升慢病患者、老年人流感疫苗接种率的可行性机制和方案
Fulfill team management, carry out professional promotion, and observe proper code of conduct
团队管理,执行专业推广,遵守正确的行为规范
KEY ACCOUNTABILITIES:
主要职责:
Study and facilitate the mechanism and business pathways for maternal education, generalize and transform such mechanism and pathways into enforceable business-promoting strategies and programs
探索、推动对孕产妇的宣教机制和业务路径,总结并转化为推动业务的可执行的策略方案
Seek new patterns for promotion by means of innovative thinking, set up a mechanism for education of target customers and improve the coverage
以创新性思维探索新的推广模式,建立对目标客户的宣教机制并提升覆盖率
Formulate and update local Rules for Standard Management of Schools for Pregnant Women and set up relevant assessment mechanisms through associations or maternal and child management systems
通过协会或妇幼管理系统,制定、更新当地的《孕妇学校规范管理细则》,设定相关考核机制
Push forward the pilot “Online Health Education Project on Post-natal Visit” of the Maternal and Child Management System, and make it accessible throughout the country after generalization of successful experience
推动妇幼管理系统试点“产后访视线上健康宣教项目”,总结成功经验后,推广至全国
Boost innovative pilot projects and MCE Model
推广创新试点项目、MCE模式
Formulate academic education strategies and programs for experts in obstetrics, pediatrics and chronic diseases in hospital to improve their academic concepts
针对医院产科、儿科、慢病临床等专家制定学术教育策略和方案,培养其学术观念
Establish cooperation with relevant associations of maternity and child healthcare, immunity and endocrinology, and build the platform for academic education
建立与妇幼、免疫、内分泌等相关协会的合作,搭建学术教育平台
Integrate internal and external resources to transfer and educate on academic concept of immunization and prevention among the maternal and child healthcare system and HCP
整合内外部的资源对妇幼系统和HCP进行免疫预防的学术观念传递和教育
Develop KOLs in pediatrics, obstetrics and clinical practice on chronic diseases and immunization management, and establish expert consensus and database
发展儿科、产科、慢病临床和免疫管理KOL,建立专家共识和专家库
Promote the establishment and improvement of feasible mechanisms and programs for the rate of vaccination against influenza among patients with chronic diseases and the elderly
推动建立、提升慢病患者、老年人流感疫苗接种率的可行性机制和方案
Push forward formulation of local “Appropriate Techniques for Immunization against Chronic Diseases” and other relevant documents as well as the assessment mechanism by local CDC chronic disease administrative authorities and fulfill the implementation and enforcement
推动各地CDC慢病管理部门制定当地《慢病免疫适宜技术》等相关文件及考核机制,布置落实与执行
Improve the rate of vaccination among patients with chronic disease, and promote establishment and improvement of the platform for information-based management of chronic diseases
提高慢病患者的疫苗接种率,推动慢病管理信息化平台的建设和完善
Accumulate more studies on the effect on patients with chronic diseases after vaccination, and assist in the formulation of documents and policies in a wider range through MA project
通过MA项目,积累更多慢病患者接种后效果研究,协助推动更大范围文件、政策的出台
Fulfill team management, carry out professional promotion, and observe proper code of conduct
团队管理,执行专业推广,遵守正确的行为规范
Provide training for team members and improve their professional proficiency to push forward their career development
培养团队成员,提升专业技能,促进其职业发展
Ensure compliance of all team behaviors with requirements
确保所有团队行为符合合规要求
职位要求:
JOB-HOLDER ENTRY REQUIREMENTS:
入职要求:
Education:
学历:
-Bachelor’s degree (or above) in medicine or related fields of expertise
医药或相关行业大学本科或以上学历
Experience & knowledge:
工作经验和相关知识:
-At least ten years of work experience in management positions in relevant fields
至少十年相关领域管理工作经验
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的医药产品及生物制品相关法规、政策
-Work experience in and application knowledge on product sales and marketing promotion activities
品销售及推广活动等方面的工作经验和应用知识
Core competencies:
核心能力素质:
-Sufficient ability to communicate, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的沟通、谈判和演讲能力,同时善于以口头和书面形式进行说服性沟通
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
具备学习敏锐度,积极主动,能够自我激励,拥有分析能力、问题解决能力和创造性思维,以及以结果为导向的态度
-Outstanding ability to communicate and interaction ability
优秀的沟通及人际交往能力
-Fluency in English
英语流利
企业简介
赛诺菲集团是一家全球领先的多元化医药健康企业,专注于患者需求,传播健康。全球100,000余名员工,业务遍及100个国家,新兴市场实力均衡,表现强劲,位列第一,多元领域,覆盖处方药、健康药业产品、疫苗和动物保健品,疫苗领域的领导者
领先动物保健市场,2011年集团净销售额达334亿欧元
赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团,也是国内增长最快的医药健康企业之一。目前,赛诺菲在中国200多个城市拥有6000余名员工。
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年,赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天,赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海,并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。
独特的医药健康产品系列、满足中国公共卫生需求
从预防到治疗,赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年,杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月,赛诺菲完成了对BMP太阳石的收购。
大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地,包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。
完善的研发架构、双赢的研发合作模式
在中国,赛诺菲具有从药物靶点发现到后期临床研究的整体研发实力。集团在上海设有中国研发中心和亚太研发中心,并在北京和成都分别设有研发机构。自2008年以来,赛诺菲与中国权威科研机构开展了10多项战略合作,在癌症、干细胞、糖尿病和老年疾病等前沿研究领域探索创新药物
依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源,公司在中国的市场份额不断攀升,公司规模不断扩大,飞速发展的业务给了我们与更多优秀人才合作的机会。
如需了解更多信息,请访问www.sanofi.cn
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职位发布日期: 2019-04-01