职位描述
JOB PURPOSE:
职位目的：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市产品的营销策略，制定和执行年度市场计划，以保持赛诺菲巴斯德在业内的领先地位
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
树立公司的长期品牌形象，执行有效的市场项目与推广活动
Provide full-range support for product marketing activities and deliver expected results
为产品营销活动提供全面支持，交付预期结果
Fulfill team management and ensure continued improvement in the meantime
团队管理，同时确保持续改进
KEY ACCOUNTABILITIES:
主要职责：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市产品的营销策略，制定和执行年度市场计划，以保持赛诺菲巴斯德在业内的领先地位
Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation
参与设计、更新长期策略计划（CSP），与管理层一道，根据业务情况确定、适时调整产品市场策略
Formulate and enforce annual marketing plans
制定并实施年度营销计划
Collect and analyze market data, avail adequate market research results to identify the needs of POV customers and transform such needs into market strategies and action plans
收集和分析市场数据，利用充分的市场调研结果来确定POV客户需求，并将这些需求转化为市场策略和行动计划
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
树立公司的长期品牌形象，执行有效的市场项目与推广活动
Manage in line products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans
管理公司上市后产品，与客户及相关机构保持良好的关系，确保既定的业务计划和营销计划高质量实施
Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards
跨部门开展合作，根据既定的目标、时间表、标准推动实施营销计划和推广活动
Coordinate with other relevant departments, innovate thinking, design and update promotion activities based on sustained creativity
协调与其他相关部门的协作，创新思维，以持续的创造力设计、更新推广活动
Provide full-range support for product marketing activities in the following ways to deliver expected results:
通过以下方式为产品营销活动提供全面支持，交付预期结果：
Effective management in all stages of product life cycles
产品生命周期各阶段的有效管理
Formulate marketing strategies for private and public market
制定自费市场和公共市场营销策略
Develop new channels and marketing plans for business development and evolution of operating models
为业务拓展以及经营模式的演变开发新的渠道和营销计划
Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management
预测外部市场变化并制定相应计划，为管理层提供重大战略变化和其他关键问题的咨询
Monitor competitor products closely and adjust market strategies for related products in a timely manner
严密监测竞争产品，及时调整相关产品的市场策略
Be responsible for team management and ensure sustained improvement in the meantime
负责团队管理，同时确保持续改进
Provide training for team members and improve their professional proficiency to push forward their career development
培养团队成员，提升专业技能，促进其职业发展
Ensure compliance of all team behaviors with requirements
确保所有团队行为符合合规要求
职位要求：
JOB-HOLDER ENTRY REQUIREMENTS:
入职要求：
Education
学历：
-Bachelor’s degree (or above) in marketing or related fields of expertise, preferably with the degree of MBA
营销或相关专业本科或本科以上学历，拥有工商管理硕士（MBA）学位背景者优先考虑Experience & knowledge:
工作经验和相关知识：
-At least ten years of work experience in brand management
至少十年的品牌管理工作经验
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的医药产品及生物制品相关法规、政策
-A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
具备切实的市场调研、产品销售及推广活动等方面的工作经验和应用知识
Core competencies:
核心能力素质：
-Sufficient ability to communication, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的沟通、谈判和演讲能力，同时善于以口头和书面形式进行说服性沟通
-An excellent ability in data analysis and insights
卓越的数据分析和洞察力
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
-具备学习敏锐度，积极主动，能够自我激励，拥有分析能力、问题解决能力和创造性思维，以及以结果为导向的态度
-Ability to work and deliver good performance in the context of a dynamic, fast-paced team
能够在动态的、快节奏的团队环境中工作并交付良好的业绩
-Excellent coordination and team management ability
优秀的组织和团队管理能力
-Fluency in English
英语流利
